Namrita Chettiar

Bridalwear label with a focus on creating high-quality bridal wear for bay area elites and socialites alike reached us to revamp there website and adding the end to end ecommerce store.

Web & Mobile

Frontend and Backend Development

Retail & ecommerce

Overview

Namrita Chettiar is a label originating from the vibrant city of San Francisco, where diverse cultures merge to create a unique atmosphere. A graduate of the Fashion Institute of Design & Merchandising, Namrita Chettiar brings a contemporary touch to traditional Indian couture.

Her brand has gained recognition among brides, socialites, and fashion enthusiasts alike by providing a range of services, including bridesmaids' dresses, flower girl dresses, mother-of-the-bride attire, and special occasion dresses. Her tagline, "Modern classics... inspired by Indian Royalty," perfectly encapsulates her brand's ethos.

Objectives

1)Improve user experience

A website revamp can be done to enhance the user experience of visitors to the website. This can include improving the website's navigation, adding more interactive elements, optimizing the website for mobile devices, and making the website more visually appealing.

2)Increase traffic

A website revamp can be done to attract more traffic to the website. This can be achieved by optimizing the website for search engines, creating more content, and promoting the website through various channels.

3)Boost conversions

A website revamp can be done to improve the conversion rate of the website. This can include redesigning the website's landing pages, improving the website's calls-to-action, and streamlining the checkout process for e-commerce websites.

4)Update content

A website revamp can be done to update the website's content to ensure that it is accurate, relevant, and up-to-date.

5)Rebranding

A website revamp can be done as part of a rebranding effort to update the website's design, messaging, and overall brand identity.

Challenges

One of the primary challenges in developing a website is ensuring that it meets the client’s specific requirements. This requires effective communication and collaboration between the development team and the client to ensure that the website meets their expectations.

Another challenge is finding the right balance between aesthetics and functionality. The website should not only look visually appealing but also be easy to navigate and user-friendly.

Ensuring that the website is optimized for search engines can be a challenge. This requires conducting thorough keyword research and implementing best practices for on-page SEO.

Making sure that the website is compatible with various devices, browsers, and screen sizes can also be a challenge. The website should be accessible and functional across all devices and platforms.

Before launching the website, it’s important to thoroughly test it for any bugs or issues. This can be a time-consuming process and requires a dedicated team to ensure that the website is fully functional and error-free.

Phase 1

Planning and Design key considerations

1) When we began working on the “Namrita Chettiar” project, we conducted thorough research and analysis to gain a deep understanding of the client’s goals, target audience, and competitors.
2) Based on this research, we developed a comprehensive website plan and created wireframes to visualize the structure and layout of the site.
3) We then worked with the client to develop a design concept that aligned with their brand identity and preferences.
4) To ensure that the website met the client’s expectations, we obtained their approval for the website plan and design concept before moving forward with development. With so much content and such a diverse audience to reach, we focused on nailing the architecture of the site by prioritizing planning first.
5) Together with the client, we developed a streamlined structure that immediately guides users to where they need to go based on the activity they want to engage in.
6) To make it even easier for users to quickly review results, we added a search bar on the homepage, allowing them to find the information they need in seconds.

Phase 2

Style Concepts and Development for the 'Namrita Chettiar' Website

To create an engaging and visually striking website that would appeal to brides, we began by selecting a suitable technology and platform. With these in place, we focused on developing and testing the website’s functionality, including key features such as navigation, forms, and search functionality.

To ensure a seamless user experience, we also developed and tested the website’s visual design, ensuring that it was consistent with the design concept that we had established with the client. Our goal was to build a clean and unencumbered layout that would allow for easy navigation and display of content options. To achieve this, we created a slider on the top of the page that serves as the centerpiece of the website.

Finally, we made sure that the website was optimized for search engines, ensuring that it would be easily discoverable by the target audience. By following these steps, we were able to create a fun and best-in-industry website that effectively showcases the beauty and sophistication of Namrita Chettiar’s bridal couture.

Phase 3

Testing and Launch

Once the website development process is complete, it’s time to test and launch the website. This phase is critical to ensure that the website is functional, user-friendly, and meets the client’s expectations. Here are the steps involved in this phase:

Before launching the website, it’s crucial to test it thoroughly to identify any issues or bugs that need to be addressed. This includes testing all of the website’s functionality, such as navigation, forms, and search functionality. It’s important to ensure that the website works well across different devices and browsers, including desktops, laptops, tablets, and smartphones.

In addition to testing the website internally, it’s important to conduct user testing to ensure that the website is user-friendly and easy to navigate. This involves asking a group of users to perform specific tasks on the website and providing feedback on their experience. User testing helps to identify any usability issues and provides valuable insights that can be used to improve the website’s overall design and functionality.

Once the website has been tested internally and by users, it’s important to obtain client approval before launching the website. This ensures that the website meets the client’s expectations and aligns with their brand identity and preferences.

Once the client has approved the website, it’s time to launch it. This involves uploading the website files to the server and making the website live on the internet. It’s important to ensure that the website is properly configured and optimized for search engines, and that any necessary tracking tools or analytics are set up.

Technologies Used

Our strong technical expertise and experience across various industries helped us get through the involved complexities with ease. We used the right technologies to build a platform that accurately meets the client requirement, which their company is using to manage their day to day tasks.

Frontend

HTML

CSS

Bootstrap3

Gulp

Angular6

Sass

Backend

Node.js

Mysql

Mongodb

redis

Socket.io

Vcs

Git

JIRA

Hosting/deploymet

AWS

ElasticBeanStalk

S3

Route53

Amazon RDS

Third party tools

Twilio

sendgrid

lpapi

Bitgo wallets

ERC20 tToken

Results

After undergoing the website development process, the end result for NamritaChettiar is a website design that effectively showcases their collections, design process, and testimonials from satisfied brides.

One of the key features of the website design is the ability to provide complete descriptions of each dress with a simple click of a button. This allows visitors to the website to quickly and easily obtain detailed information about each dress, including its cost.